30 March, 2012 - 01 July, 2012
Fundación Juan March, Madrid
Curated: Merril C. Berman, Richard Hollis, José María Lafuente, Maurizio Scudiero, Bruno Tonini

"The Avant-garde Applied (1890–1950)" presented over 700 works by 250 artists, typographers and graphic designers from roughly 30 countries. The pieces exhibited included original designs, maquettes, preliminary studies, photomontages, posters, books and magazines, in addition to postcards and other small-scale items from two private collections: that of Merrill C. Berman, and the Lafuente Archive. Viewed as a whole, the exhibition comprised a fascinating visual history illustrating the impact of ideals on artists from the late nineteenth century and first half of the twentieth. Their results in terms of applied arts were manifested, almost simultaneously, in a geographical setting as vast as it was interconnected, in such diverse sectors as political propaganda, advertising and the media, architecture, graphic and interior design, exhibition design, theatre, film and photography, among many others.

LINKS
Fundación Juan March
Catalogue