COLLECTION / 1945-1989 / Spain / America Sanchez Archive

The graphic designer America Sanchez (Buenos Aires, 1939) arrived in Barcelona in 1965 and, since then, his links with the city have led to him designing the symbol and logo of Barcelona’s 1992 Olympic bid and the now closed-down shop Vinçon, as well as Cerveses Moritz, Escofet, Galeria G, Mobles 114, the Museu Picasso, Laie, Torraspapel and Vieta, becoming one of the key figures in the reinterpretation and reinvention of the city’s graphic identity.

Throughout his career he has promoted drawing and of particular note is his work as a teacher at EINA (he also designed its logo and subsequent redesigns). Endowed with an unmistakable handwriting style—seen in the signs he designed for Hotel Casa Camper (2005)—as a designer he has championed anonymous popular graphics. His creativity, nevertheless, transcends the field of design, in which he engages with artistic scope, seen in certain series, such as his nonsensical drawings, the Polaroids he intervened on with graphics and, without a doubt, his photomontages: over 150 of them grouped together under the title Iconografía moderna.

America Sanchez received the Premio Nacional de Diseño in 1992 and, with the publication of Barcelona gráfica, the Premio Ciudad de Barcelona in 2001.

The America Sanchez collection is comprised of some 8,000 items, including 1,500 original works in addition to preparatory materials for different projects, graphic works, publications, letters and documents related to artistic and graphic production.

 



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