Diego Lara y Revista Poesía
Diego Lara y revista Poesía not only shows the production of Diego Lara (Madrid, 1946-1990) as graphic designer between 1970 y 1990, but original examples of his work as illustrator and draftsman throughout a significant number of notebooks, artist books, sketches, collages, drawings and demos. This works, in many occasions, are part of his graphic illustration process.
While studying History at the Philosophy and Literature College of the Universidad Complutense —studies he never finished, Diego Lara began to get involved in industrial design projects, meanwhile he took part in painting workshops and young painters exhibitions. Nevertheless, in short time he began to get interest in publishing and graphic design. In 1972, he founded, together with Mauricio D’Ors, the publishing house La Fontana Literaria, where he was responsible of the graphic area. The following year, also with D’Ors and with the writer Juan Antonio Molina Foix, he founded Nostromo, where he could develop new and personal ideas in the field of graphic design. In that precise moment, Diego Lara started a wider activity in that field. Activity that, in a very short time from 1974 until 1988, materialized in many different works. Among them, he designed the cover of books for publishing houses such as Trece de Nieve, Siglo XX, Fundamentos, Cátedra or Turner, and being, for instance, the graphic manager of the publications by the Fundación March from 1974 to 1982. Besides, from 1979 to 1981, he managed, with Gonzalo Armero, the magazine Poesía —published by the spanish Ministerio de Cultura. This publication became a hit in the field of cultural publications in Spain in that moment.
Poesía. Revista ilustrada de información poética started in 1978. It was published by Editora Nacional, an imprint dependent of the newborn Spanish Ministerio de Cultura. Gonzalo Armero (Madrid, 1947-2006) was the manager from the very first issue, with Diego Lara as graphic director and deputy director until number 16.
Within the world of Spanish periodicals of that time, Poesía was an innovative and high-quality project, in its contents and also in its graphic statements, showing a variety of subjects (painting, poetry, writing, essay, photography, architecture, music, cinema…) and getting new readers from the Transición closer to the contemporary and avant-garde ways of producing a publication from a material and typographic point of view.